In one of our previous articles, we discussed the fundamental principles of earning money through online casino affiliate programs. Judging by the number of readings, we conclude that this topic interests a large number of our readers. Therefore, we decided to continue the theme of gambling arbitration and this time take a closer look at the categories of countries by GEO (TIER).
Why TIER Classification is Needed
Choosing a GEO for an arbitrator is one of the first and key decisions that determines the strategy and potential profitability of a campaign. Just as countries in macroeconomics are divided into developed, developing, and third-world countries, in the arbitration of online casino traffic, countries are conditionally divided into categories – TIER (from English “level”).
- Thus, TIER 1 includes countries with the highest standard of living. This means that this category comprises citizens of countries with a high income level, consequently, the most solvent.
- The TIER 2 category consists of countries with transitional economies, moderate income levels, and developing markets.
- TIER 3 usually includes countries with low income levels, high levels of risk, and difficulties with payment systems.
It is important to note that the TIER classification is not static: economic development, changes in legislation, and other factors can move countries from one level to another.